Saturday, March 08, 2008

Hillary Clinton:  "It's all about me."

Jonathan Chait did an interesting analysis about the race:

The morning after Tuesday's primaries, Hillary Clinton's campaign released a memo titled "The Path to the Presidency." I eagerly dug into the paper, figuring it would explain how Clinton would obtain the Democratic nomination despite an enormous deficit in delegates. Instead, the memo offered a series of arguments as to why Clinton should run against John McCain--i.e., "Hillary is seen as the one who can get the job done"--but nothing about how she actually could. Is she planning a third-party run? Does she think Obama is going to die? The memo does not say.

The reason it doesn't say is that Clinton's path to the nomination is pretty repulsive. [...]

Still, there are a few flaws in Clinton's trial-by-smear method. The first is that her attacks on Obama are not a fair proxy for what he'd endure in the general election, because attacks are harder to refute when they come from within one's own party. [...] If Obama's the nominee, he won't have a high-profile Democrat validating McCain's message every day.

Second, Obama can't "test" Clinton the way she can test him. While she likes to claim that she beat the Republican attack machine, it's more accurate to say that she survived with heavy damage. Clinton is a wildly polarizing figure, with disapproval ratings at or near 50 percent. But, because she earned the intense loyalty of core Democratic partisans, Obama has to tread gingerly around her vulnerabilities. There is a big bundle of ethical issues from the 1990s that Obama has not raised because he can't associate himself with what partisan Democrats (but not Republicans or swing voters) regard as a pure GOP witch hunt.

What's more, Clinton has benefited from a favorable gender dynamic that won't exist in the fall. (In the Democratic primary, female voters have outnumbered males by nearly three to two.) Clinton's claim to being a tough, tested potential commander-in-chief has gone almost unchallenged. Obama could reply that being First Lady doesn't qualify you to serve as commander-in-chief, but he won't quite say that, because feminists are an important chunk of the Democratic electorate. John McCain wouldn't be so reluctant.

Third, negative campaigning is a negative-sum activity. Both the attacker and the attackee tend to see their popularity drop. Usually, the victim's popularity drops farther than the perpetrator's, which is why negative campaigning works. But it doesn't work so well in primaries, where the winner has to go on to another election.

Clinton's path to the nomination, then, involves the following steps: kneecap an eloquent, inspiring, reform-minded young leader who happens to be the first serious African American presidential candidate (meanwhile cementing her own reputation for Nixonian ruthlessness) and then win a contested convention by persuading party elites to override the results at the polls. The plan may also involve trying to seat the Michigan and Florida delegations, after having explicitly agreed that the results would not count toward delegate totals. Oh, and her campaign has periodically hinted that some of Obama's elected delegates might break off and support her.

Some Clinton supporters, like my friend (and historian) David Greenberg, have been assuring us that lengthy primary fights go on all the time and that the winner doesn't necessarily suffer a mortal wound in the process. But Clinton's kamikaze mission is likely to be unusually damaging. Not only is the opportunity cost--to wrap up the nomination, and spend John McCain into the ground for four months--uniquely high, but the venue could not be less convenient. Pennsylvania is a swing state that Democrats will almost certainly need to win in November, and Clinton will spend seven weeks and millions of dollars there making the case that Obama is unfit to set foot in the White House. You couldn't create a more damaging scenario if you tried.

Thanks for the straight talk, Jon. The Clinton campaign is ultimately a "me campaign". "It's all about me." Not a campaign focused on bring the country together and heading in a new direction.


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